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Viggle’s Incentivized Ad Viewing Is A Weak Business Model

 

  • Viggle’s (VGGL) business, incentivized ad viewing, is bottom of the barrel ad view quality.
  • VGGL spends more money to get users than it gets paid by advertising companies.
  • VGGL spends close to $2M per month on advertising and marketing. At this rate, they’ll need to raise more money in 1H15.
  • VGGL makes almost 100% of its revenues on mobile phones from its mobile phone app, and the app has a low download ranking.
  • The CEO has never bought common stock of VGGL, but is buying highl
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