This is why SOLY rallied today and yesterday. The company put out a PR yesterday reminding investors that they are going to discuss the data of their cellulite machine on Yahoo finance. They already put out a PR about this on April 25th.
So everyone knows that the data is going to be good, or the company wouldn’t have called so much attention to it before it happens. So people are buying today because they know the data is going to be good, and they’re looking to sell on Monday.
If everyone knows that an event is going to happen and it will be good news for a company, then usually when that event finally happens, the stock sells off.
It’s not a coincidence that this is all done by the company right before the May 20th lockup expiry when 2.2M shares will be freed up.