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Focus Universal – An Almost Worthless Pump & Dump Stock Promotion With Insider Dealing – $0.28 Price Target for 98% Downside

  • Focus Universal (FCUV; $550m market cap, $13.50 stock price) promotes itself as a tech company in the IoT (Internet of Things) space working on a number of disruptive technologies.
  • But the reality is, FCUV is simply a tiny, unprofitable, reseller of hydroponics equipment and pays for a variety of stock promotion fueled by “sell-side equity research” and paid articles.
  • FCUV’s revenues from its main business, mundane reselling of hydroponics equipment sourced from a controlled company in China, plus installations of home cinemas, actually declined from 2020 to 2021.
  • FCUV’s only supplier (Tianjin Guanglee Technologies) is 100% owned by FCUV’s CEO/largest FCUV shareholder and his wife, which is a clear conflict of interest and isn’t disclosed in SEC filings.
  • Paid research firm Argus Research drastically reduced its revenue forecast on FCUV, yet still increased its price target from $15 to $16, without giving a reason.
  • When reality sets in, we expect the stock to trade like other hydroponic equipment retailers (such as Hydrofarm, FCUV’s major client), at 2x TTM revenue which would be a $12M market cap, and a $0.28 share price.

Focus Universal Inc. (Nasdaq: FCUV) bills itself as some kind of forward thinker and mover aiming to disrupt the Internet of Things (IoT) space. In reality, FCUV is a stock promotion.

FCUV is nothing more than a small-scale, money-losing reseller of China-made hydroponics equipment (such as light meters and air filters) and an installer of home theaters (FCUV entered this line of business via acquisition of AVX Design and Integration in March 2019 for $891k). FCUV buys from only one hydroponics equipment supplier in China (controlled by FCUV’s CEO and majority shareholder) and resells it to only one customer in the US, losing money in the process.

When reality sets in, the stock should price significantly lower. Being generous and applying the revenue multiple of its major client, Hydrofarm (Nasdaq: HYFM), the stock should trade at 2x LTM revenue, which translates into $12m market cap and $0.28 share price. 98% downside.

FCUV falsely claims to be a developer of five IoT disruptive technologies, which are:

1) the “Ubiquitor” universal controller;

2) a “device on a chip” product;

3) a new programming language;

4) a powerline communications platform,

and 5) an alternative to 5G technology.

However, our research reveals that each of these “technology” promotions are fiction told to retail investors in order to promote the stock.

Annually, FCUV generates about $1.5m in revenue at sub-20% gross margins, $3m in net losses and burns $2m of cash.  Therefore, its cash burn exceeds revenue, and its revenue isn’t growing. This “technology disruptor” company also spends a meager $0.25m on R&D annually (and having only four full-time “senior electrical and computer engineers working on R&D products”) which is a laughably small amount for a company working on five disruptive technologies.

Focus Universal Employees

FCUV only has three executives, all from China, as shown below:

Source: focusuniversal.com

Desheng Wang is the founder, CEO and the largest shareholder of FCUV. In the 10-K FCUV said that it has only 13 full-time employees and four part-time employees. It lists the following employees:

  • One CEO, Deshang Wang.
  • One CFO, Duncan Lee. Duncan Lee did not even put Focus Universal on his LinkedIn profile. One job shown on LinkedIn was an accountant for penny stock eWorld Companies (EWRC), which now has a $700K market cap on the OTC exchange.
  • Four full-time senior electrical and computer engineers working on R&D products
  • Three full-time employees working in the warehouse assembling electronics for main customer, Hydrofarm.
  • One intellectual property attorney.
  • One full-time accounting manager/controller.
  • One employee who creates content for grant applications and creates digital visual demonstrations of products.
  • Three employees perform audio/visual home installations for AVX subsidiary.

 

Excluding these people, only four people decided to put on their LinkedIn pages that they are associated with FCUV: Michael Pope (came from Boxlight Corp (BOXL), likely the mastermind behind FCUV’s promotion), Sheri Lofgren (came from BOXL together with Pope), Edward Lee, and Desheng Wang (https://www.linkedin.com/in/desheng-wang-4b4118129). All of them (excluding Desheng) are directors and not employees of FCUV. Here is FCUV’s LinkedIn page.

Focus Universal’s History

FCUV’s legacy company was incorporated in Nevada in 2012. The stock has been trading on the OTC market since March 2014. In December 2014, Desheng Wang acquired a controlling stake in this publicly traded company (making it basically a reverse merger).

In June 2018, Michael Pope, the CEO and Chairman of Boxlight Corp (BOXL), joined FCUV’s Board of Directors.Heavy promotion of FCUV started right after Pope joined their board. Pope has a history of pumps and dumps, like pumping BOXL. He also brought to FCUV Sheri Longren, the CFO of BOXL (joined FCUV’s board of directors). At that time (mid-2018), BOXL was right in the middle of its own pump and dump scheme, as shown in the four-year chart below:

Source: BOXL Stock Chart

Right after Pope joined FCUV in June 2018, it did a $10m private placement in July 2018 and hired Hayden IR (which is “coincidentally” BOXL’s IR firm) FCUV also applied for uplisting to Nasdaq in July 2018, and engaged paid sell-side coverage Diamond Equity Research in October 2018; FCUV paid at least $19,500 for this report, as stated in the PR:

BOXL also used Diamond Equity Research’s paid services to promote the stock starting on 4/19/18. Diamond gave BOXL a $6.50 valuation.

Now, skip ahead 3 years, on August 30, 2021, FCUV did yet another offering, raising $10m (2m shares at $5 per share). At the same time as the offering, FCUV was uplisted to the Nasdaq stock exchange.

On October 8, 2021, FCUV filed a $100m shelf. On November 16, 2021, this shelf was declared Effective, giving it the ability to raise funds at anytime.

In one week after that, on November 22, 2021, a company called Argus Research put out a “research” report on FCUV (note that the date of the report is November 18, 2021) with a $15 price target. (Argus Research paid-for research also promoted FLGC, a cannabis scam that we exposed back in August 2021. FLGC is down over 90% since our report). The author of both Argus pieces (FCUV and FLGC) is the same person – Steve Silver).

This price target is based on made up revenue projections – they projected revenue to grow from $1.7m in 2020 to $2m in 2021 to suddenly $45m in 2022 and to $150m in 2023! Totally ridiculous numbers.

Argus was paid to forecast these made-up numbers – in the disclaimer Argus disclosed that it received a payment for this report: Argus Research Co. has received a flat fee from the company discussed in this report as part of a “Sponsored Research” agreement between Argus and the company.

Then, on 4/5/22, Silver published another research report on FCUV, without mentioning his previous report. In this report, he lowered his made-up revenue projections to $10m in 2022 and $75m in 2023. A drastic decline from his earlier projections of $45m and $150m, respectively. Yet, Silver raised his price target from $15 to $16! This makes no sense after such a miss in revenue projections. And he gives no reason for the price increase. The right thing to do would be to lower the price target his changes. But since he’s getting paid to write a bullish report, he is forced to remain bullish.

The following sums up the difference between Silver’s two research reports:

Source: 2 FCUV Argus Reports

Note that neither Argus report mentions Pope and his gang. The group that kick-started the promotion.

On 2/2/22, a paid article was published on Benzinga: “Focus Universal (Nasdaq: FCUV): Promising A Universal Smart Platform For IoT Device Design”.

The article is meaningless, it only discusses industry trends about IoT. It doesn’t include any info about what FCUV is doing.

The author of the Benzinga article is Irving Kau, FCUV’s VP of Finance and Head of IR. But the disclaimer also says that the post “was written and/or published as a collaboration between Benzinga’s in-house sponsored content team and Skyline Corporate Communications Group, LLC, a financial partner of Benzinga. This article/video is a paid sponsorship by investor relations agency Skyline Corporate Communications Group, LLC, which is paid by Focus Universal”.  Also note that Kau joined FCUV in November 2021 (https://ir.focusuniversal.com/news-events/press-releases/detail/24/focus-universal-inc-appoints-irving-kau-as-vice-president) but decided not to mention FCUV on his LinkedIn profile (https://www.linkedin.com/in/irving-kau-021b173).

FCUV pays $7,000 in cash monthly to Skyline, as disclosed here:

As shown in the 2021 10-K, FCUV’s historical income statements look like this:

As shown above, FCUV’s revenue declined by about 14% from 2020 to 2021, and took about a $3M loss each year. Revenue declined! So Argus forecast of $1.7M in 2021 was wrong.

FCUV only has two business divisions: 1) Focus: a hydroponics equipment reseller; and 2) AVX: an installer of home theaters. 82% of sales in 2021 came from the Focus division. Both divisions are losing money. Their five IoT businesses that we mentioned earlier don’t have a functional product yet, which is why none of them are reporting any revenue. The following are FCUV’s 2021 financials separated for each business division:

Two AVX employees, its Chief Operating Officer and Sales and Marketing Director, were terminated in April 2020. In May both of them filed a complaint against FCUV (“The complaint alleges claims including wrongful termination, retaliation and various other provisions of the California Labor Code, and various other claims under California state law”).

The following is the AVX Design headquarters. It’s tiny and doesn’t even have a sign in front.

Source: Google Maps

As shown on avxdesign.com, the following is the company’s headquarters address:

FCUV doesn’t get much business from AVX Design, which isn’t surprising. The majority of FCUV’s sales come from its hydroponics business and from just one client – Hydrofarm. As stated in the 10-K:

“We only have one customer, Hydrofarm, who resells our digital light meters and sensors.”

And FCUV only has one manufacturer for its light meters and air filters which is Tianjin Guanglee Technologies Ltd. As stated in the 10-K:

“We outsource the manufacture of our quantum light meter and air filtration devices to a single contract manufacturer, Tianjin Guanglee Technologies Ltd.”

Focus Universal Is Selling The IoT Story To Promote The Stock

How does a company raise money from public investors while running such a mundane, money-losing business? Sell the IoT story! From FCUV’s uplisting prospectus:

“We have developed four fundamental disruptive proprietary technologies which we believe solves the most fundamental problems plaguing the internet of things industry by:

(1) increasing overall chip integration by shifting it to the device level;

(2) creating a faster 5G cellular technology by using Ultra-narrowband technology;

(3) leveraging ultra-narrowband power line communication technology;

(4) User Interface Machine auto generation technology.”

The technology buzzwords above appear to be far-off ideas.

1). a “device on a chip” product is not something revolutionary. Searching “system on a chip” will give you the same description with capable products. Here are 10 manufactures already doing this, and Silicon Labs is one of the top manufacturers for IoT devices. FCUV has no staff with chip design experience, so how do they plan to create a chip that most companies spend hundreds of millions on for research.

2 & 3). a powerline communications platform – Powerline communication has existed for years and many consumers have used it in the past but has been mostly outperformed by advances in wireless. This is nothing innovative that FCUV is building and there already exist many products that communicate over powerlines.

4) a new programming language –  FCUV provides little to no details on this new programming language. There are plenty of IoT compatible programming languages that already exist, so there is no reason to develop a completely new one supported by a small company with no experience. New programming languages do not write themselves, and FCUV would need to have many more developers to even start on it.

But the most mentioned “invention” by FCUV is a device called “Ubiquitor”, that transmits data between the computer or mobile device and any sensor nodes.

The following are pictures of FCUV’s real business, which are hydroponics devices that FCUV sources from China and sells to Hydrofarm in the US:

Source: FCUV Prospectus

The following figure shows FCUV’s “IoT story” that the company uses to hide its real, tiny, money-losing business. None of the following FCUV products currently exist, nor do any have a prototype:

Source: FCUV Prospectus

This is what this Ubiquitor device looks like from the prospectus:

It doesn’t look like much, kind of like a high school project. And it doesn’t have any smart technology incorporated in it. FCUV doesn’t own any proprietary parts, as stated in the prospectus:

“The principal raw materials that we use for our Ubiquitor device are standard industrial electronics parts and plastics that are generally easily available through a variety of U.S. domestic and foreign manufacturers.”

We looked at the components to see what it would cost to create a similar product. Below is their picture and description of FCUV’s Universal Smart Controller. The same product is listed on Alibaba, which shows it is for charging devices such as a phone.

The patent is supposed to describe the uniqueness of the Ubiquitor device. Yet, there are no real insights provided. Note that the patent was filed on November 4, 2016. As we pointed out, it has been over 5 years, yet there is no working prototype on the market.

Supplier

As shown in FCUV’s 2021 10-K, its one and only Chinese manufacturing partner and supplier for its hydroponics business is Tianjin Guanglee Technologies. The 10-K states:

Vitashower is the only shareholder of Tianjin Guanglee. As shown in Tianjin Guanglee’s credit report on page 6:

Source: Tianjin Guanglee Credit Report

As shown above, Vitashower was the sole owner of Tianjin Guanglee since 2005.

Desheng Wang was the owner of Vitashower. As shown on opencorporates.com:

Source: opencorporates.com

FCUV also sold product to Vitashower (Vitashower’s device is supposed to remove chlorine / chloramine from shower water using Vitamin C).

FCUV’s 2021 10-K states that Vitashower is owned by Desheng Wang’s wife:

Revenue generated from Vitashower Corp., a company owned by the CEO’s wife, amounted to $29,084 and $26,449 for the year ended December 31, 2021 and 2020, respectively.

Vitashower’s website:

Source: vitashowercorp.com

 

Also shown here, in a Chinese company directory page, Wang Desheng is the principal of Tianjin Guanli Technology.

Source: China Directory Webpage

Finally, a check was made about the supplier’s address above (No. 30, Sixth Street, Tianjin Economic and Technological Development Zone) (viewable here) to verify if any products are actually sold by the company. However, it was discovered that the location does not house the business at all but instead is occupied by a different company. A visit to the address and phone call with the owner of the real business states Tianjin Guangli Technology has never been at that address.

Click here to listen to the phone call (in Chinese) and read the transcript and translation.

Conclusion

FCUV is a tiny, money losing reseller of hydroponics equipment (literally FCUV buys the equipment from one supplier in China and resells it to one customer in the US, losing money in the process) that pretends to be a disruptor of several technology verticals. Its stock is propped up by dubious management and paid promoters. Once reality settles in, the stock should rerate significantly lower. Being generous and applying the revenue multiple of its major client, Hydrofarm (Nasdaq: HYFM), the stock should trade at 2x LTM revenue, which translates into a $12m market cap and a $0.28 share price. 98% downside.